Everyone has seen the omnipresent Geico Gecko mascot. The cute, lovable, cartoon-ish Gecko is plastered all over T.V commercials and pretty much every other kind of advertising medium you can think of.
Why is it that practically everyone knows about the Gecko? Well, it just so happens that in 2010, Geico spent rough $800 million to tell everyone in the world that they should be buying their insurance from a smooth talking reptile with a british accent.
Our insurance is just smashing!
You would assume that the Gecko was cleverly and strategically devised by a high-profile marketing team, but alas, it was not. The Gecko was originally just a small element to one of Geico’s first commercials. The Gecko was first invented to make sure people did not mispronounce their company name.
However, soon after that first commercial, the Screen Actors Guild went on strike, and Geico was suddenly stripped of their marketing resources. To prevent their advertising from screeching to a halt, they hired a small design and video outfit and just ran with the Gecko.
After that, everyone fell in love with the Gecko and associated it with Geico. Thanks to that happy accident, you probably see that cartoon Gecko more often than you would prefer.
No one knew it, but this Gecko is actually a scab worker.
All images sourced from Geico.com